ABSTRACT

In this chapter, the author presents an integrated framework that pulled together various concepts and assumptions appearing in different bodies of literature. The sports economics literature had already established that the core product for sports leagues was the uncertainty of game outcomes. The author discusses that his brief extension may provide some foundation for further understanding the complexities of the ways in which sport, as a product, is produced and consumed. He reflects on the process through which the core sports product gets made. While people participate in sport for fun and recreation, one consequence of training and playing is the production of athletes of varying skills. While some players, coaches and parents see youth/grassroots sport as a means through which to train children for the purposes of advancement, others are simply seeking a rewarding social and physical experience. The author suggests that future work examine what is being produced as a result of the consumption of the product.