ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book highlights key aspects of theory and theory development in sport management. It explains some phenomenon in the sport context by outlining the key constructs and relationships among them so that one may understand 'how, when, why, and under what conditions phenomena take place'. The book provides several examples of theory testing and expansion that represent what may be described as a ripple effect, as the introduction of a given theory or framework stimulates and shapes further research and knowledge building, and theory refinement. It describes the ripple effect of T. Bettina Cornwell's conceptualisation of sponsorship-linked marketing on research pertaining to sponsorship-linked advertising and internal marketing. The book focuses on the four main components of D.A. Aaker's framework for brand equity and brought that into the sport context by identifying the most important antecedents to the development of brand equity in sport.
