ABSTRACT
Interest in the global financial crisis has remained high but public trust in the journalists who covered it is low. Audience research in the UK suggests that many people don’t think the media gave them an accurate picture of the financial crisis, nor did it explain how the crisis affected them personally. The research also suggests people think that the journalists who reported on the crisis failed to provide fair, balanced, and independent coverage. This lack of trust is a challenge for journalists who face the difficulty of telling a complicated story to an audience that is new to business news and has little prior knowledge of the subject.1
