ABSTRACT
This article addresses the topic of creativity at the geographic territory level from a network perspective. Its objective is to propose an innovative representational model of creative networks in geographical territories that is suitable for analyzing the process of the management of creativity.
This model aims to go beyond the boundaries of the creative industries (Florida, 2002; Stolarick ampentity Florida, 2005) by identifying specific territorial networks with creative content. The new perspective adopted is based on the construction of project networks (Ramos ampentity Ford, 2009). In order to identify territorially-based creative project networks, the authors utilize the concept of the network mobilizer (Mouzas ampentity Naudé, 2007).
Some managerial implications derive from the proposed model. With it, actors involved in territorial networks enhance their capabilities to know their network position and their contribution to creativity generation.
The empirical research involves the territories of Florence and Paris, which historically have been distinguished by creativity. These territories are analyzed with a focus on high symbolic value goods. The methodology is based on face-to-face in-depth interviews with 10 network mobilizers. Through the perceptions of these network mobilizers, 15 project networks have been discovered. These project networks have been recreated based on the network picture (Ford ampentity Redwood, 2005) outlined by the same mobilizers.
The approach of this article is to focus on the creative content of the network interactions, rather than on the analysis of phenomena correlated with actors in the creative industries (Cooke ampentity Lazzeretti, 2008; Lazzeretti, Boix, ampentity Capone, 2008) linked to a territory. The perspective adopted in the model is based on the construction of project networks (Ramos ampentity Ford, 2009), that is to say networks in which several actors participate, with the aim of realizing a specific, shared project. In order to identify territorially-based creative project networks, the authors utilize the concept of the network mobilizer (Mouzas ampentity Naudé, 2007), that is, those particular actors who assume the position of network activator through the process of mobilization of activities and resources.
The main theoretical result of the research is the generation of an innovative model for representing creativity at a territorial level that integrates a mainly qualitative analysis perspective together with quantitative tools. Some relevant managerial implications derive from the proposed model. With it, actors involved in territorial24 networks enhance their capabilities to know their specific network position and their contribution to creativity generation. It leads to a more acknowledged development of network relations, where actors increase their capabilities to shape a set of activities and resources to share within the network in order to strengthen creativity.
The empirical research refers to the territories of Florence and Paris, which historically have been distinguished by creativity. In both territories, potential network mobilizers have been identified by the authors. Through the perceptions of these network mobilizers, project networks with potential implications for the Florentine and Parisian territories have been discovered and investigated. These project networks have been individually recreated based on the network picture (Ford ampentity Redwood, 2005) outlined by these same mobilizers. The methodology is based on face-to-face in-depth interviews with 10 potential network mobilizers.
Amp;#x672c;文讨论的主题是从网络角度来看区域水平的创造性；其目的是提出一个创新的代表性创意区域网络模型，适合分析创意管理的过程。
其目的是用创造性内容确定特定区域网络， 超越创意产业的界限 (Florida, 2000, 2002; Stolarick ampentity Florida, 2005)。本文的方法是关注网络互动的创意内容，而不是分析创意产业中的参与者和区域的现象。(Cooke ampentity Lazzeretti, 2008; Lazzeretti, Boix, ampentity Capone, 2008)。
在模型中采用的角度是基于目标网络的结构 (Ramos ampentity Ford, 2009)，也就是说一些参与者参与到网络中，实现特定的目标共享。为了识别以地域为基础的创造性的目标网络，作者利用网络动员的概念 (Mouzas ampentity Naudé, 2007)，也就是把特别的参与者假定为网络活化剂的位置，通过活动和资源的动员过程。
相关管理影响来自于所提出的模型。参与者参与到区域网络中提高能力，从而了解他们特定网络位置和他们的贡献。它得出一个更受认可的网络关系发展，参与者提高他们的能力去塑造一系列的活动和资源，从而为了强化创造力在网络内部分享。
本实证研究指的是在历史上就有着卓越创造力的佛罗伦萨和巴黎。在这两个区域中，作者确定了潜在的网络动员。通过这些网络动员目标网络发现了对佛罗伦萨和巴黎区域的亲在影响；这些目标网络已经基于网络图片单独重建 (Ford ampentity Redwood, 2005)，概述了相同的动员。该方法是面对面的深入访谈10位潜在的网络动员。通过网络动员的感知，15个目标网络被发现对佛罗里达和巴黎区域有着潜在的影响。
