ABSTRACT
Seeking new spaces in which and with which to work, and new opportunities to influence society, some artists have been crossing the cultural divide between the world of the arts and the world of organizations by engaging in artistic interventions in companies. The first documented experiments of this kind started in the UK and the USA in the 1970s and 1980s; they have multiplied since 2000, particularly in Europe (Stephens 2001, Berthoin Antal 2009). This phenomenon could be interpreted as yet another form of flight from the ‘private place, an ivory tower perhaps’ of the studio (Buren 1979 [2010]: 156).
