This chapter explores whether there is a growing demand for institutions in Russian society based on how the behaviour and values of the population have evolved. It also explores the differences between different sections of the population, between different age groups and different strata according to socio-economic development. The chapter analyses some changes in behaviour such as consumption and investment patterns, investments in real estate and the increasing mobility in Russian society. The Russian middle class is the section of society that is more likely to own property, use the internet regularly, own mobile phones and travel abroad. It builds on secondary sources that include opinion polls, focus group surveys, other sociological research and statistics. The chapter provides an overall picture of values and changes in behaviour rather than exact measurements and the use of different surveys and statistics has been considered to be a valid approach.