ABSTRACT

Recent years have witnessed an upsurge of research interest in the psychosocial factors associated with competitive athletes’ propensity to use prohibited performance-enhancing drugs (PEDs; e.g., see Barkoukis et al. 2013; Hauw and Mohamed 2015; Hodge et al. 2013; Morente-Sánchez and Zabala 2013). This practice is commonly known as “doping” and typically refers to athletes’ proclivity to use “illegitimate performance enhancement substances and methods” (Lazuras et al. 2010: 694). Although the problem of doping in sport may appear to be a relatively new phenomenon, it has a surprisingly long history. For example, prohibited substances such as caffeine and cocaine were used by cyclists in a bid to enhance competitive performance as far back as the 1890s (Hoberman 1998). Unfortunately, studies on doping in elite athletes are afflicted by at least two unresolved issues. First, the links between doping attitudes and doping behavior have not received sufficient research attention to date. Second, the role of psychological theory in elucidating these links has not been addressed adequately. Therefore, the purpose of the present chapter is to address these two issues. We shall proceed as follows. Following an overview of “attitudes” and approaches to attitude measurement, we shall consider the measurement of attitudes to doping in sport. After that, we shall explain how the Theory of Planned Behavior (TPB; Ajzen 1991) has been applied to studies of doping in sport. Finally, we shall explore some potentially fruitful new directions for research in this field.