ABSTRACT
The existing global energy system is a recipe for a climate disaster. Both wind and solar energy have experienced exponential growth in the first decade of the 2000s, which if it continues could entail a more substantial shift towards ecomodernity. Ecomodernity faces manifold setbacks and vehement opposition. It is dependent on political visions, markets that can foster technological competence, financial investment, entrepreneurial engagement and regulatory support to move the technology forward towards commercial success. There is also evidence that the emerging green growth agenda is potentially redefining cognitive framing and understanding of ecomodernity as a commercial and economic growth opportunity rather than yet another idealistic project without a serious economic foundation. The growing strength of the cultural framing of ecomodernity is demonstrated by actors such as governments and international organizations. Though it is difficult to draw clear-cut conclusions from comparative journey, the latest developments in the dynamics of innovation suggest a global trend towards ecomodernity.
