ABSTRACT
The community editor was to engage with the communities they were aiming the magazine at, find out what they were interested in, build relationships and 'build a buzz' around the magazine. Whisky magazine, PCGamer magazine have people responsible for fostering genuine relationships between members, organizing events for the audience, subtly influencing the discussions, moderation, building up stars, documenting the best material, creating content about the community. Community management refers to a broad range of practices. For some publishers community management is about building relationships with readers and working with them to produce the best possible journalism. Recent research on user interaction on news sites found increased opportunities for citizens to engage with issues through online forums and social media. Users can, however, be sceptical of crowd sourcing projects, seeing them as a way of getting users to do lazy journalists' work for them.
