In an online world awash with text, video has become an important medium for publishers in three respects: to distinguish themselves from bloggers and other new entrants; to perform well on social media; and to enable them to charge more for advertising. Video files need to be compressed into a file format that works online. Software plays as big a role in video journalism as hardware, particularly when it comes to mobile apps. While the news industry was getting to grips with online video, a whole new generation was busy inventing a web-native approach to video production outside of traditional media: 'You Tubers'. Many online video journalists like to dispense with voiceovers where the journalist introduces a piece or adds running commentary. Facebook Live was put to more serious use in June the same year, when BBC News night decided to stream a 'day of Facebook Lives' in the wake of the UK's EU referendum result.