ABSTRACT
Sustainability and environmentalism have become increasingly prevalent terms in many aspects of society. We are increasingly made aware of the importance of sustainable transport and reducing energy use, we are informed of the provenance and ‘air miles’ of our food and the ‘carbon footprint’ of our activities, and governments aim to create ‘green jobs’. In 2010, British Prime Minister David Cameron stated that the coalition government would become the ‘greenest government ever’, which indicates how the values of environmentalism are now part of mainstream politics.
