ABSTRACT
An advertising campaign setting forth the advantages of canned fruits and vegetables used well, displayed headlines telling that the first canned goods were put up for Napoleon’s army. Historical characters are always interesting and always attract attention to an advertisement. The heading of an advertisement is much like the title of a story. Analyzing the product and its possible market brings out many good selling points, each of which may well be selected as the subject for an individual advertisement. A manufacturer of typewriters was planning an advertising campaign. Then the advertising will be changed to bring out the beauty of the cabinet, showing that the musical charm of the instrument is receiving a housing in keeping with its superiority; and so on, point by point. Some people, in writing advertisements, either accidentally or purposely omit asking the reader to buy the article advertised.
