ABSTRACT
Advertising is the “speech” of business. Advertising is to business what language is to man—its mode of self-expression. To present the news of a community, newspapers send out reporters to gather the news first hand. To present the news of a store, the advertising bureau must send out its reporters to gather the store news first hand. Advertising cannot be made honest by means of law, any more than people can be made honest by law. The most that laws can do is to safeguard people against fraudulent advertising. Stores—and their advertising—reflect the morals, manners, customs, habits and desires of the community and of the age in which they live. Advertising is the creative force in business—the electric dynamo that keeps it going,—it literally creates demand for the things of life that raise the standard of living, elevate the taste, changing luxuries into necessities.
