ABSTRACT
This chapter concerns the interaction between told and untold and with how public understanding is shaped through these narrative and antenarrative interactions. Derrida and Bakhtin criticise the view of a monolithic narrative and provide the basis to see meaning as fragile and multiple. Boje emphasises insecurity and speculation in our attempts to create meaning in the storytelling system. This arises because no story is isolated but must be reconciled in some way with other stories with which it shares some terrain. The metaphor of graffiti is inspired, in part, by Colville and Pye who respond to the idea that sense is made in picture form. A key narrator is Compassion in World Farming (CIWF), a group founded in the UK in 1967 to address farm animal welfare. Such an endeavour will help researchers to study organizations as participants in sensemaking in broader society and overcome a tendency to see, or at least treat, the organization in isolation.
