ABSTRACT
This chapter talks about Fair Isle, the most remote of the inhabited British Isles, lying midway between the archipelagos of Orkney and Shetland to the north of the British Mainland. The issue of low prices being paid for popularity traditional knitted garments have been highlighted in the media with the renewed of Fair Isle patterns among the fashion cognoscenti. One major problem faced by the cooperative was the inability to trademark the Fair Isle style of knitting, and thus it was unable to limit the use of the term 'Fair Isle' to goods produced on the island. The major stumbling block to gaining trademark rights was the traditional widespread use of the term over many years in many different places, including throughout Shetland and other locations in Scotland. Knitting, wood product manufacturing and boat building continue being practiced largely by native Fair Islanders.
