ABSTRACT
This chapter discusses on a clear political motive. Ever since silent spring, one has been assembling sites of contest and resistance to the world of industrial food. If industrial food was the beneficiary of culturally hegemonic status in the post-WWII years, it most certainly is not the case now. When one look at industrial food, nutritionally test it, ecologically evaluate it and subject it to political scrutiny, the invisible world of industrial food yields up some grim results. It focuses on one particular narrative of food politics was perfectly summed up by Morgan Spurlock when he vomited his supersized meal out his car window. It is, without doubt, a superbly crafted political moment of rendering the invisible dynamics and relationships within the food from nowhere regime clearly visible. The chapter examines not only to illuminate the kinds of politics that have emerged as opponents of industrial food engage in acts of demystification and critique of invisible worlds of food.
