Whipsawing as marketization Through whipsawing, firms impose competition on their own workforces and within their own structures, with the consequence of social dumping. Whipsawing is a case of the broader phenomenon seen around Europe over the past 25 years of market change leading to a change in institutionalized worker protections. It is thus comparable with marketization phenomena as diverse as outsourcing, new public management techniques and active labour market policies.