ABSTRACT
Who are immigrants? What is “the immigration beat?” What makes immigrants an important public in marketing and strategic communication? More immigrants come to the United States than any other country, making the ability to report, write and reach this growing group essential.3 Immigrants are changing the face of the United States, while in many instances both high-and low-skilled immigrants are boosting the country’s economic vitality.4 The black-white race binary, the idea that
LEARNING OBJECTIVES
race in the United States consists of only two groups, black and white, once defined the nation. As recently as 1960, the country was 85 percent white. By 2060, the nation will be less than 45 percent white, according to Pew Research.5
