ABSTRACT

Ecomedia studies, is a practice of media analysis that helps to move beyond the common sense notion which is central to eco-critical work. The digital revolution fuels and drives a network of media production, distribution, and consumption and becomes global in the US, Europe, Brazil, India, China to use to media experiences. Medias considered as the convergence for interlocking and overlapping its presence across various platforms from traditional print to the social media forums of the Internet. Media technology is the part and parcel of the global environmental crisis. The media, society and the environment entangles together to represent the environment. Media and society are synonymous: societies made up of media that binds together and media exists only when the societies are there for them to bind. In this chapter, the author discusses the traditional visual texts such as comics, film and photography to broadcast media such as radio and television and media infrastructures.