ABSTRACT

Ethnography as a research method can prove challenging when the process of data-gathering engages cross-cultural relationships and global networks. This chapter focuses on the producers of Indian cultural events in the global and localised contexts. It discusses research as a vehicle for describing strategies for gathering research information and reporting findings set in the context of complex global production networks. Ethnographic research focuses on the complex nature of culture production; the chapter employs a mixed-methods approach by gathering primary and secondary data. Ethnography as a research method rests on the dual techniques of participant observation and interviewing. Reflecting on the limitations of any research methodology and the research context is important to understand how the role of researcher affects the outcome of the findings. The chapter offers a descriptive narrative of a dance performance at a local cultural festivity as a means of demonstrating case studies. Ethnography depends on respect, honesty and love for people and their cultural expressions.