ABSTRACT
This chapter explores the development of discourses and practices of Brazil, Russia, India and China (BRIC), considering them as economic and financial imaginaries from a Cultural political economy (CPE) perspective. It is a broad theoretical current that combines the 'cultural-linguistic turn' with CPE 'BRIC' discourse is grounded in the notion of 'emerging markets', which was coined in 1981 manager Antoine van Agtmael of Emerging Markets Management. Armed with these investment products, financial sales teams and other intermediaries marketed them to potential clients, contacting them through advertisements, glossy brochures, financial journalism, phone-calls, home visits. With the onset of the 2007 North Atlantic Financial Crisis, there was a sharp fall in Chinese exports and growing unemployment. The Chinese central government proactively used the crisis for profiling purpose both nationally and internationally. In planning terms, this shortfall can be filled by financial resources coming from a mix of local government bonds issued by the central government, corporate bonds, medium-term notes and bank loans.
