ABSTRACT
This chapter focuses on how local consumers indigenise Japanese AVs by remaking, reinventing and re-appropriating them in a Hong Kong and Taiwanese context. Cross-cultural transmission of media products throughout Asia, especially to Taiwan, Hong Kong and mainland China, has been extensively studied over the past decade. Japanese AVs are a kind of soft-core pornography that first emerged in Japan in the early 1980s. Taiwanese men and women display entirely different patterns in terms of their preference for pornography. It starts with a brief history of adult videos in Japan and described some of the major characteristics of their production, circulation and consumption in their home country. If Taiwanese informants are selective consumers, Hong Kong informants know how to utilise Japanese AV girls to match the image of the new female sexual ideal in Hong Kong. Different local societies clearly give rise to different forms of indigenising the global in pornography as much as in any other product.
