ABSTRACT
In this chapter, the authors address the problem of the changing connection between people with nature. In thinking about this, and in particular what it means for the ecosystem services debate in the 21st century, they were reminded of Leopold's thoughts about the 'true modern'. With the development of the ecosystem service concept the authors got better at making the case about nature for people. To mainstream or to operationalise ideas about ecosystem services around the theme of people and nature will mean finding ways of embedding these perspectives in other debates – perhaps far removed from the core concerns of the current research and environmental policy communities. The socialisation of ecosystem services is by implication a wider question of environmental citizenship: how authors mobilise individuals to work, think, and connect to environmental concerns as members of communities as much as property owners and consumers of resources.
