ABSTRACT
This chapter summarizes how conceptual metaphors emerge from Kenneth Burke's and Thomas Paine's texts to structure their opposing worldviews by listing the main schematic mappings and their subordinate scenario mappings inferable from highly rhetorical passages. It then attempts primarily to capture the logical hierarchical order of mappings and, secondarily, to arrange them in the order. Burke's reflections began as a reply to a personal letter from a young gentleman in France asking his opinion of the Revolution. Richard Price's sermon is evidence that French efforts to export revolution to England are bearing fruit, Burke goes on to excoriate the Revolution very thoroughly. The chapter also approaches the topic from the perspective of the more recent cognitive turn within the humanities, which draws on cognitive science to explore the role of mental factors in language, behavior and culture.
