ABSTRACT
A presidential inauguration is both an ideological representation and a communicative act. It is a festive, recurring ritual, which celebrates a peaceful transfer of power, legitimizes the results of the elections and marks a political new beginning. This chapter breaks the structure of the presidential inauguration into the following segments of signification: the ritual of inauguration, the president and the president's inaugural address. The concepts of ideologies/ideologemes and myths/mythologemes also have been elaborated outside the scope of semiotics. The concept of ideology is probably one of the most frequently used and exploited in social-political academic and non-academic discourse and as such, it has many, sometimes contradictory, definitions. The seventh century Armenian Gospel is considered to be one of the oldest preserved texts of its kind and it clearly represents the ideologeme which might be formulated as "Armenians were the first nation to adopt Christianity".
