ABSTRACT
Publishers operate through a variety of sales channels, and the choice of channel will depend on the sector in which they operate. The sales success of consumer books, for example, may depend on retail exposure and as we saw in Chapter 10, page 224, an important purchase prompt is being visible in the shops. High street booksellers remain vital to the visibility of books but the decline in physical retail, and the rise of internet sales, challenges publishers to make their books discoverable to those consumers who do not regularly visit a physical, or ‘bricks and mortar’, store. Also, as with many other products, consumers may use the high street store to discover a title and then purchase it online.
