Repertory Grid Technique (hereafter RGT) is a method for eliciting personal constructs of individuals about elements belonging to a topic of study. RGT is based on the seminal contribution of psychologist George Kelly (1963, 1992), Personal Construct Theory, and subsequent theoretical and methodological developments (cf. Adams-Webber, 2006; Fransella et al., 2003). RGT has been used by both researchers and practitioners in a wide variety of fields including psychotherapy (Winter, 2003), marketing (Frost & Braine, 1967), education (Mazhindu, 1992), and information systems (Cho & Wright, 2010; Tan & Hunter, 2002).