ABSTRACT
Interaction design can be understood as the combination of the perspectives and practices of the graphic and industrial design communities and the community of Human Computer Interaction (HCI). Graphic and industrial design emerged as distinct practices at the beginning of the twentieth century, with the rise of the consumerism in economically advanced countries of Europe and North America. Influential computer scientists and HCI experts such as Don Norman and Mark Weiser have at various times suggested that the computer itself should disappear behind or into the design of our technological environment. The modernist traditions of graphic and industrial design shared HCI’s preferences for simplicity and, transparency. In the 1990s, then, both HCI and the design disciplines assumed the interacting with a computer system should follow functionalist and modernist principles. Social media suggests the value of designing for interactions among and between groups of users, and these interactions have the irreducible complexity of human culture.
