ABSTRACT
Several researchers have examined the degree to which the process of mapping between source and target analogs is influenced by the context in which it is done, including the type of problems, situations, or issues that are being compared, the environment in which the comparison is being made, and the goals or reasons that a person has for engaging in the mapping process. This chapter explores the possibility that the attitudes that people have associated with the analogs prior to the presentation of the analogy might influence the way people respond to the analogy.
