Imagine you have traveled to a place that was inhabited by Sneetches, the whimsical characters invented by Theodor Geisel, otherwise known as “Dr. Seuss.” When you arrive in the land of Sneetches, you quickly discover that there are two different types of creatures: those with “stars upon thars” and those with no stars upon their bellies. In our version of the Seuss tale, the no-star Sneetches are those that only value facts and tangible forms of data in their decision making and shun the use of emotion in making decisions. The star-bellied Sneetches only value emotion in their decision making and have little regard for numbers, analysis and rationality.