ABSTRACT
Holden uses the Voight-Kampff test for empathy in an attempt to identify one or more of the replicants. Since new technologies are evaluated for their profit potential, the people learn about them primarily from sources like the Wall Street Journal, the Financial News Network, or common advertisements, and seldom from sources of spiritual, psychological, social, or creative meaning. As Jungian analyst Wolfgang Giegerich has argued, an obsession with "the maximization of profit", has eclipsed religion, the life of the individual, and psychological individuation. In Blade Runner the people witness effects of the hyperextension of technology and power but also, gradually, the effects of hyperextended consciousness and love. Jung’s theory of symbols of transformation provides a language to understand the permutations of desire in cultural psychology. The subplot of Blade Runner centers on the relationship between Deckard and Rachael, Tyrell’s experiment. .
