ABSTRACT
There are times when politicians stumble into the need to link the political and mythological. They are propelled by a peculiar mix of dire necessity, conscious intention, and a deep unconscious sense of collective need. The title of this book is taken from a phrase born out of just such a situation. Although George Bush had recently “won” the Gulf War and conventional wisdom had it that he was unbeatable in 1992, the President was having trouble communicating with the American people – especially around domestic policy, as so poignantly revealed when he went shopping at a supermarket and didn’t know what a bar code was at the check-out counter. The President had lost touch with everyday life and people in his own country. His re-election campaign began to implode. Bush identified part of his problem connecting with a restless electorate as “the vision thing.”
