ABSTRACT
This chapter focuses on women entrepreneurs who are described as successful, presenting a contrast to the more usual depiction of entrepreneurial women in need of support. It uses three public speeches, broadcast on Swedish radio, by three celebrated women entrepreneurs: Amelia Adamo, who built a newspaper empire; Anna Carrfors Bråkenhielm, who made history with the reality show "Survivor"; and Clara Lidström, who has made a living logging about her life as a rural housewife. The three stories are analysed through the 'voice-centred relational method' elaborated by Mauther and Doucet. This method is itself an attempt to problematise the idea of a separate, self-sufficient, independent, rational 'self' at the heart of the male-biased entrepreneurship discourse and to move towards a relational ontology that views humans as imbedded in a complex web of social relations. The chapter presents tales of three heroine entrepreneurs and, spurred by a feminist method.
