ABSTRACT
This chapter highlights how important social media usage has become and increasingly in the years ahead for CEOs based on data from the Social CEO. Social media includes blogs or platforms including, but not limited to, Facebook, Twitter, LinkedIn, YouTube, Weibo and Orkut. The Social CEO research reveals how the CEO sociability continuum has already started internally, has moved progressively to corporate websites and video-sharing and expects to shift full force to social networks. Companies that are truly social and engage their employees, customers and other stakeholders in genuine conversation are recognized as the new corporate leaders. CEOs who are social may develop an advantage over their competitors. The chapter provides insights on the evolving importance of social media usage by the CEO and highlight the online habits of the most social CEOs based on existing research. Most exploration of corporate reputation today focuses on the drivers such as: product quality, talent pool, management, financial performance and corporate responsibility.
