ABSTRACT
This paper is concerned with ‘ways of seeing’ entrepreneurship. The study of entrepreneurship is compared to a painter’s study of his or her subject. The detail lies in the values and symbols, which inform the portrait or the landscape in which the entrepreneur evolves. The detail also informs the conceptualization and implementation of the programmes for a variety of audiences. The paper outlines some of the conceptual underpinnings for entrepreneurship programmes across the world and how such programmes emerge in different contexts, especially within higher education institutions. The pursuit of entrepreneurship education poses certain challenges both for the higher education system and the student, and the author discusses these issues and how they have influenced the development of a postgraduate programme in entrepreneurship in his university.
