ABSTRACT
This chapter aims to enrich the discourse about Critical Management Studies (CMS) through reconstruction and writing in of selected endeavours of critical scholarship in German-speaking countries. It highlights the pioneering work of Gertraude Krell and her collaborators in the field of gender studies in German-speaking countries. It appears that explicit references to critical management or organization studies are broadly framed as stigmatizing the non-critical scientific community and seen as a kind of hubris. Krell's research is relatively well known in the German scientific community, especially in the field of personnel management. The concept of labour-oriented business administration was introduced as an alternative or counter concept to the capital-oriented business administration model at the beginning of the 1970s. The starting point of the AOEWL was a general critique of the basic premises of neoclassical economy, which were seen as the guiding principles of traditional business administration.
