Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
A brand culture perspective on global brands
DOI link for A brand culture perspective on global brands
A brand culture perspective on global brands
BookThe Routledge Companion to Contemporary Brand Management
Click here to navigate to parent product.
Edition 1st Edition
First Published 2016
Imprint Routledge
Pages 11
eBook ISBN 9781315796789