Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Measuring the market performance of brands
DOI link for Measuring the market performance of brands
Measuring the market performance of brands
Applications in brand management
BookThe Routledge Companion to Contemporary Brand Management
Click here to navigate to parent product.
Edition 1st Edition
First Published 2016
Imprint Routledge
Pages 19
eBook ISBN 9781315796789