Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Brand valuation
DOI link for Brand valuation
Brand valuation
Principles, applications and latest developments
BookThe Routledge Companion to Contemporary Brand Management
Click here to navigate to parent product.
Edition 1st Edition
First Published 2016
Imprint Routledge
Pages 20
eBook ISBN 9781315796789