ABSTRACT

This chapter analyzes the Sardinian Young Wines Exhibition of Milis, a little village located in the Province of Oristano, in the west of Sardinia, which is a vast and scarcely populated Italian island, facing big problems of connection and transportation for its position far away from the mainland. It talks about a wine and food event in a peripheral geographic location, and the research issue regards the capability of a local community to undertake a successful wine and food festival. In general, primary internal stakeholders and direct organizing managers of the festival have a high knowledge of the event as well as other actors who have been involved for many years. Each stakeholder is labeled alternatively as 'internal' or 'external' and according to Reid and Arcodia as 'primary' or 'secondary'. The network of stakeholders was made by sponsors, suppliers of goods and services and volunteers.