ABSTRACT
This conclusion presents an overview of key concepts discussed in the preceding chapters of this book. The book considers a first element to highlight is the uniqueness of European Food and Wine Events (FWEs); which is highlighted also by a contraposition between the Old and New World. Furthermore, the authenticity of product acts as key leverage for planning successful FWEs. The debate about the role of authenticity in branding products and places is still open and the traditional definitions of what is cultural and authentic are susceptible to be revised in light of the recent experiences of new world countries. Researchers can contribute effectively to the development of FWEs by offering insights emerging from their research that can facilitate problem solving and can improve the performance of events. Research covers an important role in the local economic development related to FWEs: FWEs can have a positive impact on local rural development and research can provide useful insights for stakeholder management.
