ABSTRACT
An interest in food and drink has become a significant source of identity formation for consumers (Richards, 2002). It shows the type of person they wish to be (Bessière, 1998; Bourdieu, 1984). Consumers are selecting activities to participate in to display their tastes and differences to others (Warde and Martens, 2000). Therefore, it is assumed that participation in events revolving around food and drink has a symbolic value that can help to shape a gastronomic identity.
