ABSTRACT
Over the past 40 years Argentina’s top football clubs have routinely filled large stadiums with paying fans (hinchas), expanded their membership base (socios) and reaped the tangible and intangible benefits that accompany television broadcasting. Despite the commercialism associated with the sport in Argentina many clubs struggle to generate sufficient revenue to sustain their operations. As Soderman (2013) notes, the management and operation of professional sport organizations is similar to other types of business enterprises. While differences exist with respect to contextually nuanced factors such as organizational purpose, management and operation strategies, models of governance and regulation, and technology integration, the conspicuous tie that binds professional sports teams and business is the pursuit of revenue. For some teams revenue is viewed as providing a return on stakeholder investments while for others it is simply a means to achieve organizational subsistence.
