ABSTRACT
Current advances in markets, technology, and information occur at an exponential rate and require adjustments at all levels of an organization. This is requiring industry veterans to “think outside the box.” General Motors (GM) has tackled the problem of thinking innovatively by applying knowledge gained from the research in psychology to develop innovative problem solving workshops. Though relatively little empirical research has focused on the use of analogy to enhance creativity, quite a bit is known about the processes involved in analogical problem solving. Consequently, GM was able to use this knowledge to develop Cross Domain Analogical Analysis (CDAA) workshops.
