ABSTRACT

The very notion of social behavior implies more than one person. Both the individual and interacting individuals have been a focus of research in social psychology, although the study of very large assemblies and social movements were generally the province of sociology and anthropology. For some years, the concentration on mental phenomena has increased throughout psychology, including within social psychology. The result of this shift in emphasis has been an ever increasing focus of research effort not on interpersonal behavior per se, but on cognitive representations and stored information about interpersonal behavior and associated cognitive mechanisms within the individual.