ABSTRACT
If one took a time machine back to the grocery and drug stores of 1923 and asked for the leading brands of soap, canned fruit, and chewing gum, the answers would be the same as they are today—Ivory, Del Monte, and Wrigley's. The Campbell and Nabisco names would hold sway in soup and crackers; Kodak and Gillette would still be the most popular cameras and razors; and, of course, the leading soft-drink brand would be no surprise—Coca-Cola!
