ABSTRACT

One of the most significant developments in contemporary psychology is the rapid growth of cross-cultural research on a scale unheard of a decade ago. The widening search for cultural variation, the growing realization of parochial limitations of psychology in the United States, the increased communication among behavioral scientists from many disciplines and nations, the development of technology and resources making large-scale research feasible — all contribute greatly to this new kind of comparative psychology, a comparative psychology of human behavior in markedly different natural settings rather than of different animal species.