ABSTRACT
Now we are at the end of the conference, so you can relax. George Mandler and I will take you on a general tour of cognitive matters. In my younger days I used to be what some people call a ‘nothing but-er’—devoted to nothing but the truth. A ‘nothing but-er’ is very clear there is only one way to do things, and his advice is to get cracking on doing things right. Well, with time I have developed the pluralistic attitude that I have been expressing here, but it is a market theory of pluralism. It does not mean that I believe all theories and all methodologies are equally good or equally worth buying. I am not going to try to appraise the products currently on the market, or say what I am willing to buy or sell. But it is an important part of the market that themarket itself is pluralistic in another way. For different consumers there are different goods. Whatever your choices may be, you can probably buy them, and this is the way the market ought to be.
