ABSTRACT

The general assumption that interpersonal attraction, communication, and behavior are mediated by cognitive representations of self, others, and the relationships between self and others, has guided our research on social perception and interpersonal behavior of groups in natural settings (Davison & Jones, 1976; Jones & Hirschberg, 1975; Jones & Young, 1972). The paradigm developed for this research relies on two- and three-mode multidimensional scaling methods and other multivariate techniques for: (1) quantifying and interpreting the structure of these cognitive representations; (2) isolating and measuring individual differences in interpersonal cognition; (3) predicting interpersonal attraction; and (4) tracking changes in social perception over time.