ABSTRACT
Several years ago Edwards and Tversky (1967) pointed out that in the literature on riskless choice there was virtually only one model, that of additive weighting. Additive weighting still dominates the literature of riskless choice, but it is not the only model. Several other models purport to describe how decision makers go about making choices. Chief among these are satisfying (Simon, 1955) and lexicography (Coombs, 1964; Luce, 1956; Tversky, 1969). The evidence for these models, however, is scant (for a review see Russ, 1971; MacCrimmon, 1973). Using data from a study of college selection we present here a comparison of several models of riskless choice.
